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Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days.
Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.
Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.
What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.
Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.
Kopa Marketing discuss the benefits of a video advert for your business
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There is no denying the fact that social media marketing is probably one of the most critical aspects of planning your overall digital strategies. With a record 4.7 billion users worldwide, your brand has access to 59% of the entire world’s population by having a social presence! The average amount of time that users spend on social media is a staggering 2 hours and 27 minutes each day, which is an amount that has consistently increased year on year since 2012.