Marketing

Your Guide to Last Minute Black Friday Preparations

One of the most significant dates in the eCommerce calendar is fast approaching, are you ready? We think every business should consider Black Friday as it not only means big consumer spending but ensures that your brand looks relevant.In 2021, UK consumers went mad for the spending data by flashing £9.42 billion of cash during the Black Friday weekend. We can also confirm that our team at Kopa Marketing love a good bargain and will definitely contribute to the estimated spend of £200 from each person in Wales this year.

Marketing

Why its important to repurpose marketing content in 2022

Whilst UK marketing budgets, for some companies, have averagely increased by 6.4% versus 2021 figures, there is no denying that every penny matters. Furthermore, for 78.8% of companies, budgets have not changed or are less than in previous years. The current state of financial affairs in 2022 demands more effort and money be spent but with less disposable consumer income up for the taking.

Marketing

The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.

Marketing

Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 

Marketing

Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

Marketing

Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

Marketing

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.

Marketing

Retargeting Facebook Adverts: Do They Work?

Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.

Marketing

Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business

Marketing

Facebook Shopping. When will it be released in the UK?

Facebook Shopping has launched. When will it be released in the UK?

Marketing

The five must-haves within your 2022 marketing budget

Marketing

Social Media Statistics that matter in 2022

There is no denying the fact that social media marketing is probably one of the most critical aspects of planning your overall digital strategies. With a record 4.7 billion users worldwide, your brand has access to 59% of the entire world’s population by having a social presence! The average amount of time that users spend on social media is a staggering 2 hours and 27 minutes each day, which is an amount that has consistently increased year on year since 2012.

Marketing

Your guide to paid advertising in 2022

With almost 60 million eCommerce businesses in the UK alone, it is no surprise that PPC is something you cannot afford to miss out on! 24 million of those were started in the last year alone in answer to consumers' desire for easy, online shopping. You may not know this, but Kopa Marketing was created as a way to help businesses in North Wales succeed in migrating from the high street to successfully operating online. Our founders, Osian and Dylan, wanted to support the companies that they grew up around and believe that no matter the size of the company, you can compete with the big players if your digital strategies are spot on!

Marketing

Why are animals popular in marketing campaigns?

Just like the rest of the world, the people of the UK have spoken, and they love their pets! In fact, as of 2021, 60% of households had a cat or dog. In Wales, this equates to more than 400,000 residents that have a pet within the home. With an average of £4000 being spent annually on our furry friends, it will come as no surprise that animals have a huge part to play in marketing.