All posts in "Marketing" category

Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.

Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!

The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.

Why 2022 is the year to get your paid social advertising right

The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!

Why Every Business Needs To Post Organically On Social Media In 2021

Want to boost your business's visibility on social media? Going organic is the way to go! Learn why every business needs to focus on organic post-promotion in 2023 and beyond.

Why Organic Social Media Is More Important Than Paid Social Media

Learn why organic social media is more important than paid advertisements and how to maximize your efforts with our blog. Get essential tips and tactics here!

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.

Retargeting Facebook Adverts: Do They Work?

Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.

Do I Need A Video Advert For My Business?

Discover the benefits of video advertising for your business and how to go about creating one! This guide walks you through the basics so you can get started with video marketing today.

Facebook Shopping. When will it be released in the UK?

Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.

The five must-haves within your 2022 marketing budget

Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!

Social Media Statistics that matter in 2022

Wondering how social media stats are evolving in this year? Get a clear overview of the key social media statistics that matter in 2023.

Your guide to paid advertising in 2022

Stay informed about the latest trends and strategies for paid advertising in 2023 by using our tips. Learn here all you need to take your business up a notch!

Why are animals popular in marketing campaigns?

Animals have been showing up everywhere in recent marketing campaigns. Find out why animals are so popular and how you can use them in your own strategy.

5 Benefits of Google Advertising