Marketing

Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 

Marketing

Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

Marketing

Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

Marketing

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.

Marketing

Retargeting Facebook Adverts: Do They Work?

Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.

Marketing

Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business

Marketing

Facebook Shopping. When will it be released in the UK?

Facebook Shopping has launched. When will it be released in the UK?

Marketing

The five must-haves within your 2022 marketing budget

Marketing

Social Media Statistics that matter in 2022

There is no denying the fact that social media marketing is probably one of the most critical aspects of planning your overall digital strategies. With a record 4.7 billion users worldwide, your brand has access to 59% of the entire world’s population by having a social presence! The average amount of time that users spend on social media is a staggering 2 hours and 27 minutes each day, which is an amount that has consistently increased year on year since 2012.