Digital Marketing Agency | North Wales | Blog

Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.

The five must-haves within your 2022 marketing budget

Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days.

Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.

Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.

Why is on-page SEO important? A look in to SEO techniques.

Did you know 75% of people do not go to the second page of Google? In this blog we discuss how important on-page SEO is.

Facebook Shopping. When will it be released in the UK?

Facebook Shopping has launched. When will it be released in the UK?

Why Every Website Have A Facebook Pixel Installed In 2020

Kopa Marketing explain what a Facebook Pixel is and how it can benefit your business.

Why Is Blog Writing So Important For SEO In 2020?

Kopa Marketing discuss why blog writing is so important for website SEO in 2020.

Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business

Colour Psychology In Your Brand Logo

Creating the perfect brand logo can be a long process: after all, logos are an essential part of your business's branding, so yours needs to be right!

How Long Does SEO Take To See Results?

Kopa Marketing discuss how long SEO campaigns take to take effect when aiming to increase google search rankings

SEO vs PPC - Which Provides Better Value For Money?

Kopa Marketing discuss SEO vs PPC and which one is the most value for money?

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.

Retargeting Facebook Adverts: Do They Work?

Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.

North Wales Power and Sail Go Live With Kopa Marketing

In this blog we discuss working with North Wales Power and Sail to create an beautiful website with clear calls to action and easy to find information for the customer.

Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

In this blog we discuss working with Moorings Cafe Bar & Restaurant to create an eye catching website with clear calls to action for the customer.

Why Your Business Needs a Mobile Optimised Site

A mobile optimised website is crucial in today's day and age, it allows customers to grab the information they need quicker than they would otherwise.