The Latest News in Digital Marketing

How you can get to know your customers through digital marketing

Designed to help brands of all sizes connect with their consumers, Get to know your Customers day is a quarterly date celebrated on social media. The day was initially launched in the US but has spread worldwide to honour the importance of engaging with customers. With 66% of customers expecting companies to understand their needs, it is clear that this is not just a nice to have but essential if you don't want to lose out to competitors. The results show themselves in increased engagement and financially, as 73% of companies report that above-average customer knowledge results in more sales.

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The Kopa Marketing Guide to Social Media Automation

We are sure that social media is a massive part of your marketing strategy as, let’s face it, consumers expect it! This is just one of the many reasons that 93% of marketers say that social media is a part of their overall strategy.If you want to reach a portion of the 4.62 billion people using social media globally, then social automation is the tool you need to consider. Without it, time will not be used efficiently, and with the modern consumer expecting so much more, this won’t work for companies that want to stand out online! 

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Why you should be making the most of Small Business Saturday!

Small Business Saturday is one of the leading social media holidays you should be making the most of if you are an applicable business. There is no denying that people love shopping small, with 91% saying they would rather choose a smaller, local business over a large chain of stores. As a champion of local and small companies ourselves, at Kopa Marketing, all these companies should be shouting from the rooftops about what makes them unique. Whether you are a local family business or a small online retailer trying to carve out its place online, small business Saturday is a brilliant opportunity to promote your brand to interested consumers. 

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Your Guide to Last Minute Black Friday Preparations

One of the most significant dates in the eCommerce calendar is fast approaching, are you ready? We think every business should consider Black Friday as it not only means big consumer spending but ensures that your brand looks relevant.In 2021, UK consumers went mad for the spending data by flashing £9.42 billion of cash during the Black Friday weekend. We can also confirm that our team at Kopa Marketing love a good bargain and will definitely contribute to the estimated spend of £200 from each person in Wales this year.

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Why its important to repurpose marketing content in 2022

Whilst UK marketing budgets, for some companies, have averagely increased by 6.4% versus 2021 figures, there is no denying that every penny matters. Furthermore, for 78.8% of companies, budgets have not changed or are less than in previous years. The current state of financial affairs in 2022 demands more effort and money be spent but with less disposable consumer income up for the taking.

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How to maximise on Autumn as an eCommerce retailer

If leaves turning beautiful orange hues, rainy walks, and evenings snuggled in front of the fire marks your favourite time of the year, you are not alone! In fact, 1/3 of Brits say that Autumn is their favourite season. As the fear of a recession looms and retailers are fighting harder for essential sales, we believe now is the time to make the most out of savvy shoppers. Even though retail sales fell by a further 1.6% in September 2022, we are heading towards the most popular time of the year for people to part with their cash.

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The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.

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Why are animals popular in marketing campaigns?

Just like the rest of the world, the people of the UK have spoken, and they love their pets! In fact, as of 2021, 60% of households had a cat or dog. In Wales, this equates to more than 400,000 residents that have a pet within the home. With an average of £4000 being spent annually on our furry friends, it will come as no surprise that animals have a huge part to play in marketing. 

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Your guide to paid advertising in 2022

With almost 60 million eCommerce businesses in the UK alone, it is no surprise that PPC is something you cannot afford to miss out on! 24 million of those were started in the last year alone in answer to consumers' desire for easy, online shopping. You may not know this, but Kopa Marketing was created as a way to help businesses in North Wales succeed in migrating from the high street to successfully operating online. Our founders, Osian and Dylan, wanted to support the companies that they grew up around and believe that no matter the size of the company, you can compete with the big players if your digital strategies are spot on!

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How to get eCommerce ready for summer bank holiday traffic

The final bank holiday of the year before Christmas-associated observations is fast approaching. Is your business ready? Each bank holiday has the power to add £500 million in spending to the economy in the UK, with consumers using the time off to take part in leisure expenditure. Bank holidays can also boost sales by 15%, with savvy shoppers looking to make the most of special offers and seasonal promotions.

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Social Media Statistics that matter in 2022

There is no denying the fact that social media marketing is probably one of the most critical aspects of planning your overall digital strategies. With a record 4.7 billion users worldwide, your brand has access to 59% of the entire world’s population by having a social presence! The average amount of time that users spend on social media is a staggering 2 hours and 27 minutes each day, which is an amount that has consistently increased year on year since 2012.

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Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.

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The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍

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How can Emojis be used to resonate with customers?

With 92%¹ of the online population using emojis daily, digital users are well versed with the tiny characterful images that have developed many meanings. Originating from Japanese mobile devices in 1997, emojis have increased in popularity over recent decades, thanks to busy lives and links to popular culture. They have also changed how many people market, as they have allowed a way for digital profiles to engage with target consumers on many different levels, improving engagement and brand image with the simple inclusion of a playful character. 

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Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.

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The five must-haves within your 2022 marketing budget

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Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 

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Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

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The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.

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Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

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All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.

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Why is on-page SEO important? A look in to SEO techniques.

Did you know 75% of people do not go to the second page of Google? In this blog we discuss how important on-page SEO is.

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Facebook Shopping. When will it be released in the UK?

Facebook Shopping has launched. When will it be released in the UK?

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Why Every Website Have A Facebook Pixel Installed In 2020

Kopa Marketing explain what a Facebook Pixel is and how it can benefit your business.

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Why Is Blog Writing So Important For SEO In 2020?

Kopa Marketing discuss why blog writing is so important for website SEO in 2020.

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Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business

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Colour Psychology In Your Brand Logo

Creating the perfect brand logo can be a long process: after all, logos are an essential part of your business's branding, so yours needs to be right!

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How Long Does SEO Take To See Results?

Kopa Marketing discuss how long SEO campaigns take to take effect when aiming to increase google search rankings

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SEO vs PPC - Which Provides Better Value For Money?

Kopa Marketing discuss SEO vs PPC and which one is the most value for money?

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Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.

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Retargeting Facebook Adverts: Do They Work?

Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.

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North Wales Power and Sail Go Live With Kopa Marketing

In this blog we discuss working with North Wales Power and Sail to create an beautiful website with clear calls to action and easy to find information for the customer.

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Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

In this blog we discuss working with Moorings Cafe Bar & Restaurant to create an eye catching website with clear calls to action for the customer.

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Why Your Business Needs a Mobile Optimised Site

A mobile optimised website is crucial in today's day and age, it allows customers to grab the information they need quicker than they would otherwise.

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