Marketing
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The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.

Marketing
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Why are animals popular in marketing campaigns?

Just like the rest of the world, the people of the UK have spoken, and they love their pets! In fact, as of 2021, 60% of households had a cat or dog. In Wales, this equates to more than 400,000 residents that have a pet within the home. With an average of £4000 being spent annually on our furry friends, it will come as no surprise that animals have a huge part to play in marketing. 

Marketing
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Your guide to paid advertising in 2022

With almost 60 million eCommerce businesses in the UK alone, it is no surprise that PPC is something you cannot afford to miss out on! 24 million of those were started in the last year alone in answer to consumers' desire for easy, online shopping. You may not know this, but Kopa Marketing was created as a way to help businesses in North Wales succeed in migrating from the high street to successfully operating online. Our founders, Osian and Dylan, wanted to support the companies that they grew up around and believe that no matter the size of the company, you can compete with the big players if your digital strategies are spot on!

Inspiration
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How to get eCommerce ready for summer bank holiday traffic

The final bank holiday of the year before Christmas-associated observations is fast approaching. Is your business ready? Each bank holiday has the power to add £500 million in spending to the economy in the UK, with consumers using the time off to take part in leisure expenditure. Bank holidays can also boost sales by 15%, with savvy shoppers looking to make the most of special offers and seasonal promotions.

Marketing
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Social Media Statistics that matter in 2022

There is no denying the fact that social media marketing is probably one of the most critical aspects of planning your overall digital strategies. With a record 4.7 billion users worldwide, your brand has access to 59% of the entire world’s population by having a social presence! The average amount of time that users spend on social media is a staggering 2 hours and 27 minutes each day, which is an amount that has consistently increased year on year since 2012.

Inspiration
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Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.

Inspiration
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The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍

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How can Emojis be used to resonate with customers?

With 92%¹ of the online population using emojis daily, digital users are well versed with the tiny characterful images that have developed many meanings. Originating from Japanese mobile devices in 1997, emojis have increased in popularity over recent decades, thanks to busy lives and links to popular culture. They have also changed how many people market, as they have allowed a way for digital profiles to engage with target consumers on many different levels, improving engagement and brand image with the simple inclusion of a playful character. 

Inspiration
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Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.

Marketing
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The five must-haves within your 2022 marketing budget

Marketing
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Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 

Marketing
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Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

Development
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The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.

Marketing
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Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

Inspiration
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All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.

Development
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Why is on-page SEO important? A look in to SEO techniques.

Did you know 75% of people do not go to the second page of Google? In this blog we discuss how important on-page SEO is.

Marketing
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Facebook Shopping. When will it be released in the UK?

Facebook Shopping has launched. When will it be released in the UK?

Tutorial
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Why Every Website Have A Facebook Pixel Installed In 2020

Kopa Marketing explain what a Facebook Pixel is and how it can benefit your business.

Development
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Why Is Blog Writing So Important For SEO In 2020?

Kopa Marketing discuss why blog writing is so important for website SEO in 2020.

Marketing
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Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business

Tutorial
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Colour Psychology In Your Brand Logo

Creating the perfect brand logo can be a long process: after all, logos are an essential part of your business's branding, so yours needs to be right!

Development
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How Long Does SEO Take To See Results?

Kopa Marketing discuss how long SEO campaigns take to take effect when aiming to increase google search rankings

Development
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SEO vs PPC - Which Provides Better Value For Money?

Kopa Marketing discuss SEO vs PPC and which one is the most value for money?

Marketing
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Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

What Is A Lookalike Audience? A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.

Marketing
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Retargeting Facebook Adverts: Do They Work?

Kopa Marketing discuss whether retargeting ads on Facebook are worth it in 2020.

Design
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North Wales Power and Sail Go Live With Kopa Marketing

In this blog we discuss working with North Wales Power and Sail to create an beautiful website with clear calls to action and easy to find information for the customer.

Design
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Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

In this blog we discuss working with Moorings Cafe Bar & Restaurant to create an eye catching website with clear calls to action for the customer.

Development
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Why Your Business Needs a Mobile Optimised Site

A mobile optimised website is crucial in today's day and age, it allows customers to grab the information they need quicker than they would otherwise.

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