Stay updated on the industry with digital marketing agency blog posts and ideas.
Soon enough, the leaves will start to feel crunchy underfoot, evenings will be dark, and Christmas adverts will start creeping through. With the change in season comes a whole host of things you should consider regarding marketing activity, as now is the time that most consumers will spend indoors.
You have likely come across this article as you are trying to figure out if a blog is still relevant in 2023. Whilst this form of marketing came into its own during the early 2010s, we can confirm there are still many benefits of crafting some strategic text as we steam towards 2024.
One of the areas that we specialise in at Kopa Marketing is PPC across Facebook and Google. Our clients love that we can work with any budget to create conversions and deliver a strong ROI.
Paid campaigns on socials alone will account for 25.5% of digital ad spend in 2023, which shows just how popular this digital marketing tool remains. Crafting a standout PPC is a task that requires lots of research, strategic planning, and a dynamic approach to implementation to ensure that a strong ROI is achieved.
With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.
Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.
Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.
With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.
Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.
Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!
Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!
Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!
Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!
Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.
Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.
Animals have been showing up everywhere in recent marketing campaigns. Find out why animals are so popular and how you can use them in your own strategy.
Stay informed about the latest trends and strategies for paid advertising in 2023 by using our tips. Learn here all you need to take your business up a notch!
Get your e-commerce store ready for summer bank holiday traffic! Increase sales this holiday and maximize customer conversions with these helpful tips.
Wondering how social media stats are evolving in this year? Get a clear overview of the key social media statistics that matter in 2023.
Understanding your customers is essential to the success of any business. Learn here Why You Need to Get To Know Your Customers.
Make your small business succeed for years to come with our tips focused on long-term SEO. Understand how search engines work and apply tips and strategies proven to work.
Read this blog to learn the tips and tricks on how emojis can be used effectively to connect emotionally with customers and make a lasting connection with your customers.
Want to Know How to Share Your Brands Message Without Words? Check out our guide on how to use infographics, graphs, real-life images, and video to share your brand story.
Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!
The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!
Want to boost your business's visibility on social media? Going organic is the way to go! Learn why every business needs to focus on organic post-promotion in 2023 and beyond.
Find out which of the new Facebook Conversion API or Pixel is the right tool for measuring conversion goals and improving your ad campaigns. Get all the facts you need!
Learn why organic social media is more important than paid advertisements and how to maximize your efforts with our blog. Get essential tips and tactics here!
Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.
On-page SEO can maximize your website's visibility and help you reach more potential customers. Learn why it's so important with our blog!
Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.
Learn about the importance of having a Facebook Pixel installed on your website by 2023 and all the advantages it brings to your website's visibility and growth.
Keep up with new SEO trends in 2023 by understanding why blog writing is essential for successful campaigns. Read this blog now!
Discover the benefits of video advertising for your business and how to go about creating one! This guide walks you through the basics so you can get started with video marketing today.
Discover the power behind colour psychology! Learn how it can affect your brand logo and how you can select the perfect hue for maximum impact.
Having trouble understanding how long it takes before you see results with SEO? Check out this blog to get the answers you need!
Get invaluable insights from experts in digital marketing from Kopa Marketing. Learn all about the differences between SEO and PPC and make the most effective choice for your budget.
Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.
Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.
Check how we worked together with North Wales Power and Sail in crafting a stunning website with clean design and easy-to-find information, enabling customers to take desired actions.
Get an inside look into our work with Moorings Cafe Bar & Restaurant as we detail the process of creating an eye-catching website with clear calls to action for their customers.