The Latest News in Digital Marketing

Autumn 2023 Marketing Checklist

Soon enough, the leaves will start to feel crunchy underfoot, evenings will be dark, and Christmas adverts will start creeping through. With the change in season comes a whole host of things you should consider regarding marketing activity, as now is the time that most consumers will spend indoors.

Read More

Why You Need a Blog in 2023

You have likely come across this article as you are trying to figure out if a blog is still relevant in 2023. Whilst this form of marketing came into its own during the early 2010s, we can confirm there are still many benefits of crafting some strategic text as we steam towards 2024.

Read More

Create Converting Paid Ads with Kopa Marketing

One of the areas that we specialise in at Kopa Marketing is PPC across Facebook and Google. Our clients love that we can work with any budget to create conversions and deliver a strong ROI.

Read More

Complete Guide to Strong Landing Pages in 2023

Paid campaigns on socials alone will account for 25.5% of digital ad spend in 2023, which shows just how popular this digital marketing tool remains. Crafting a standout PPC is a task that requires lots of research, strategic planning, and a dynamic approach to implementation to ensure that a strong ROI is achieved. 

Read More

Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.

Read More

Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.

Read More

5 Benefits of Google Advertising

Read More

How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.

Read More

Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍

Read More

How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.

Read More

The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!

Read More

Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!

Read More

Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

Read More

Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!

Read More

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.

Read More

The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.

Read More

Why are animals popular in marketing campaigns?

Animals have been showing up everywhere in recent marketing campaigns. Find out why animals are so popular and how you can use them in your own strategy.

Read More

Your guide to paid advertising in 2022

Stay informed about the latest trends and strategies for paid advertising in 2023 by using our tips. Learn here all you need to take your business up a notch!

Read More

How to get eCommerce ready for summer bank holiday traffic

Get your e-commerce store ready for summer bank holiday traffic! Increase sales this holiday and maximize customer conversions with these helpful tips.

Read More

Social Media Statistics that matter in 2022

Wondering how social media stats are evolving in this year? Get a clear overview of the key social media statistics that matter in 2023.

Read More

Why you need to get to know your customers

Understanding your customers is essential to the success of any business. Learn here Why You Need to Get To Know Your Customers.

Read More

The Long-Term SEO guide for Small Business

Make your small business succeed for years to come with our tips focused on long-term SEO. Understand how search engines work and apply tips and strategies proven to work.

Read More

How can Emojis be used to resonate with customers?

Read this blog to learn the tips and tricks on how emojis can be used effectively to connect emotionally with customers and make a lasting connection with your customers.

Read More

Want to know how to share your brand's message without words?

Want to Know How to Share Your Brands Message Without Words? Check out our guide on how to use infographics, graphs, real-life images, and video to share your brand story.

Read More

The five must-haves within your 2022 marketing budget

Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!

Read More

Why 2022 is the year to get your paid social advertising right

The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!

Read More

Why Every Business Needs To Post Organically On Social Media In 2021

Want to boost your business's visibility on social media? Going organic is the way to go! Learn why every business needs to focus on organic post-promotion in 2023 and beyond.

Read More

The New Facebook Conversion API vs The Pixel

Find out which of the new Facebook Conversion API or Pixel is the right tool for measuring conversion goals and improving your ad campaigns. Get all the facts you need!

Read More

Why Organic Social Media Is More Important Than Paid Social Media

Learn why organic social media is more important than paid advertisements and how to maximize your efforts with our blog. Get essential tips and tactics here!

Read More

All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.

Read More

Why is on-page SEO important? A look in to SEO techniques.

On-page SEO can maximize your website's visibility and help you reach more potential customers. Learn why it's so important with our blog!

Read More

Facebook Shopping. When will it be released in the UK?

Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.

Read More

Why Every Website Have A Facebook Pixel Installed In 2020

Learn about the importance of having a Facebook Pixel installed on your website by 2023 and all the advantages it brings to your website's visibility and growth.

Read More

Why Is Blog Writing So Important For SEO In 2020?

Keep up with new SEO trends in 2023 by understanding why blog writing is essential for successful campaigns. Read this blog now!

Read More

Do I Need A Video Advert For My Business?

Discover the benefits of video advertising for your business and how to go about creating one! This guide walks you through the basics so you can get started with video marketing today.

Read More

Colour Psychology In Your Brand Logo

Discover the power behind colour psychology! Learn how it can affect your brand logo and how you can select the perfect hue for maximum impact.

Read More

How Long Does SEO Take To See Results?

Having trouble understanding how long it takes before you see results with SEO? Check out this blog to get the answers you need!

Read More

SEO vs PPC - Which Provides Better Value For Money?

Get invaluable insights from experts in digital marketing from Kopa Marketing. Learn all about the differences between SEO and PPC and make the most effective choice for your budget.

Read More

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.

Read More

Retargeting Facebook Adverts: Do They Work?

Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.

Read More

North Wales Power and Sail Go Live With Kopa Marketing

Check how we worked together with North Wales Power and Sail in crafting a stunning website with clean design and easy-to-find information, enabling customers to take desired actions.

Read More

Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

Get an inside look into our work with Moorings Cafe Bar & Restaurant as we detail the process of creating an eye-catching website with clear calls to action for their customers.

Read More

Why Your Business Needs a Mobile Optimised Site

Is your website properly optimized for mobile? Check why having a fully mobile-optimized site is essential for businesses, and learn how to do it right.

Read More