Retargeting Facebook Adverts: Do They Work?

Posted on
August 12, 2020

Retargeting Facebook Adverts: Do They Work, and how effective are they?

Facebook advertising is a great way to reach a vast audience and show them that your business is worth their time and money. The platform has more than 2.7 billion active users, and as such, it’s the largest social media platform on the internet today. Facebook offers a cost-effective advertising solution and allows businesses to pay only when a user clicks on their advert. 

Retargeting Advert

It also uses its data to create Lookalike Audiences, so that you can target your advert at users who are likely to click on your advert and use your services. Another option is to use audience retargeting; sharing your Facebook advert with users who have already visited your website, as well as existing customers. Many businesses might wonder if this is an advisable strategy- after all, aren’t you just wasting your money pushing your offering at people who already use it?

The team at Kopa Marketing understand Facebook advertising is a little more complicated than that, which is why we discuss whether or not retargeted adverts work in our latest blog post.

Retargeting how to

You Can Retarget Customers Who Got Distracted

Customers don't always have a smooth experience while browsing your website. They may get distracted by the door bell, or a phone call or childcare. They may have closed the browser and totally forgotten about your business. In the olden days, these customers would be considered lost. But now, alongside the Facebook pixel, business owners have the power to retarget previous website visitors. Read our blog on why the Facebook pixel is so important.

You can now retarget these vistors with the exact product they were just looking at, you can even offer a discount to users who have visited the site X amount of times.

Facebook Retargeting Ads Improve Brand Recognition

Just because someone was once a customer, doesn’t mean that they’re going to come back to your company, or that they even remember much about you. With everything they need at the click of a mouse, today’s consumers are often unaware of where they purchased things, so you need to reinforce your branding.

The best way to do this is to relentlessly target your previous clients, as well as new ones. Using Facebook retargeting ads, you can reinforce your business branding and remind past customers that you’re still available to support them. 

Retargeting how it works

You Can Share New Releases Using Facebook Retargeting Ads

While you might not think that you need to keep advertising to consumers who have become customers, you do need to keep them updated about your product or service offering. If they’re not aware of your latest developments, then they won’t be able to take advantage of them. As a result, you’ll miss out on business.

So, whenever you update your offering and add new solutions, you should release a retargeted advert on Facebook to keep your existing customers engaged and show them that your business offers what they want.  

Conclusion: Retargeting Has Many Benefits

As Facebook adverts, like Google adverts, are pay-per-click (PPC), you’ll only pay if a user clicks on it. If they notice it and choose to ignore it, then you haven’t lost anything.

Facebook retargeting ads are great because you can target people who you know are quite interested in your business. Our statistics show, that clients achieve a much lower cost per result on retargeting campaigns than cold audience campaigns.

To learn more about Facebook advertising, and to receive tips from the experts, follow Kopa Marketing’s blog. We discuss why every business needs the Facebook pixel in 2020, Facebook shopping and much more.

If you’re ready to start using Facebook to generate great leads but don’t have the time to do it yourself, then we’re here to help. Contact us, and one of our digital marketing experts can talk you through our services and how we can drive your business towards digital success.

Posted on
August 12, 2020

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!


All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.


Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.


How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.


Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍


How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!


Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!


Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.