Why Organic Social Media Is More Important Than Paid Social Media

Posted on
October 20, 2021

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

Currently, the three biggest social media platforms have more than 2 billion monthly active users around the world, with Facebook the most popular, followed closely by YouTube and WhatsApp.

That means there’s a vast potential audience available for savvy marketers who have the skills and motivation to engage with them.

Many social media platforms have capitalised on this fact by offering paid advertising solutions. However, the experts at Kopa Marketing believe that organic social media is always the most effective solution.

What Is Organic Social Media?

Organic, or earned, social media is content that is doesn’t include paid promotion. It is content that was made to inform and entertain but then gains traction and gets its creator noticed.

Most social media platforms offer free accounts for users and businesses. Companies only need to pay if they use the platform’s advertising dashboard.

So, businesses can use free accounts to create organic social media posts that will resonate with their followers and attract potential new ones.

In some rare cases, organic content can go viral, meaning that it becomes a global sensation and moves to other platforms and into public notice through media providers.

How Does Organic Social Media Compare To Paid Social Media?

Organic social media is natural and free, and as such, users often view it as less promotional, even when it is created by a business.

As such, it could help you to improve your relationship with your followers and generate potentially lucrative leads and long-term relationships with current clients.

Creating powerful organic social media campaigns can also help business leaders to showcase their expertise in their field and improve brand recognition.

While organic social media is vital, paid social media should also be considered by businesses that can afford it and want to make a name for themselves on popular platforms.

Often, paid social media adverts can help businesses to save time and get their content noticed by their target audience. Many platforms offer a variety of targeting options so that companies can adjust their parameters as required.

How To Start Creating Enticing Social Media Campaigns

Ultimately, organic social media is vital to any social media marketing campaign. Followers who notice that an account has run multiple adverts, but never engages organically, will be suspicious. As such, any organisation that wants to make the most of social media and run adverts on it needs to have an organic presence.

Creating organic social media campaigns that resonate with your target market requires a lot of research, trial and error and ongoing learning about what makes the social media market tick.

With so many platforms out there and so much to understand, it can be difficult for business leaders to create a social media campaign that combines paid and organic SEO and creates posts that really resonate.

That’s why many business leaders collaborate with experienced marketers like the team here at Kopa Marketing. Our SEO experts can help you to create successful social media campaigns, track your results and create personalised adverts to turn leads into customers.

We also offer a blog with many articles about social media marketing and more, so you can stay up to date with the latest industry developments.

Get in touch, and we’ll discuss how we can help your business to succeed in social media marketing, SEO and other cutting-edge online marketing practices.

Posted on
October 20, 2021

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.


The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.


The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍


Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.


Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.


Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 


Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.


The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.


SEO vs PPC - Which Provides Better Value For Money?

Kopa Marketing discuss SEO vs PPC and which one is the most value for money?


How Long Does SEO Take To See Results?

Kopa Marketing discuss how long SEO campaigns take to take effect when aiming to increase google search rankings


Colour Psychology In Your Brand Logo

Creating the perfect brand logo can be a long process: after all, logos are an essential part of your business's branding, so yours needs to be right!


Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business