Why Organic Social Media Is More Important Than Paid Social Media

Posted on
October 20, 2021

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.

Currently, the three biggest social media platforms have more than 2 billion monthly active users around the world, with Facebook the most popular, followed closely by YouTube and WhatsApp.

That means there’s a vast potential audience available for savvy marketers who have the skills and motivation to engage with them.

Many social media platforms have capitalised on this fact by offering paid advertising solutions. However, the experts at Kopa Marketing believe that organic social media is always the most effective solution.

What Is Organic Social Media?

Organic, or earned, social media is content that is doesn’t include paid promotion. It is content that was made to inform and entertain but then gains traction and gets its creator noticed.

Most social media platforms offer free accounts for users and businesses. Companies only need to pay if they use the platform’s advertising dashboard.

So, businesses can use free accounts to create organic social media posts that will resonate with their followers and attract potential new ones.

In some rare cases, organic content can go viral, meaning that it becomes a global sensation and moves to other platforms and into public notice through media providers.

How Does Organic Social Media Compare To Paid Social Media?

Organic social media is natural and free, and as such, users often view it as less promotional, even when it is created by a business.

As such, it could help you to improve your relationship with your followers and generate potentially lucrative leads and long-term relationships with current clients.

Creating powerful organic social media campaigns can also help business leaders to showcase their expertise in their field and improve brand recognition.

While organic social media is vital, paid social media should also be considered by businesses that can afford it and want to make a name for themselves on popular platforms.

Often, paid social media adverts can help businesses to save time and get their content noticed by their target audience. Many platforms offer a variety of targeting options so that companies can adjust their parameters as required.

How To Start Creating Enticing Social Media Campaigns

Ultimately, organic social media is vital to any social media marketing campaign. Followers who notice that an account has run multiple adverts, but never engages organically, will be suspicious. As such, any organisation that wants to make the most of social media and run adverts on it needs to have an organic presence.

Creating organic social media campaigns that resonate with your target market requires a lot of research, trial and error and ongoing learning about what makes the social media market tick.

With so many platforms out there and so much to understand, it can be difficult for business leaders to create a social media campaign that combines paid and organic SEO and creates posts that really resonate.

That’s why many business leaders collaborate with experienced marketers like the team here at Kopa Marketing. Our SEO experts can help you to create successful social media campaigns, track your results and create personalised adverts to turn leads into customers.

We also offer a blog with many articles about social media marketing and more, so you can stay up to date with the latest industry developments.

Get in touch, and we’ll discuss how we can help your business to succeed in social media marketing, SEO and other cutting-edge online marketing practices.

Posted on
October 20, 2021

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!


All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.


Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.


How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.


Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍


How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!


Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!


Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.