Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.
Currently, the three biggest social media platforms have more than 2 billion monthly active users around the world, with Facebook the most popular, followed closely by YouTube and WhatsApp.
That means there’s a vast potential audience available for savvy marketers who have the skills and motivation to engage with them.
Many social media platforms have capitalised on this fact by offering paid advertising solutions. However, the experts at Kopa Marketing believe that organic social media is always the most effective solution.
What Is Organic Social Media?
Organic, or earned, social media is content that is doesn’t include paid promotion. It is content that was made to inform and entertain but then gains traction and gets its creator noticed.
Most social media platforms offer free accounts for users and businesses. Companies only need to pay if they use the platform’s advertising dashboard.
So, businesses can use free accounts to create organic social media posts that will resonate with their followers and attract potential new ones.
In some rare cases, organic content can go viral, meaning that it becomes a global sensation and moves to other platforms and into public notice through media providers.
How Does Organic Social Media Compare To Paid Social Media?
Organic social media is natural and free, and as such, users often view it as less promotional, even when it is created by a business.
As such, it could help you to improve your relationship with your followers and generate potentially lucrative leads and long-term relationships with current clients.
Creating powerful organic social media campaigns can also help business leaders to showcase their expertise in their field and improve brand recognition.
While organic social media is vital, paid social media should also be considered by businesses that can afford it and want to make a name for themselves on popular platforms.
Often, paid social media adverts can help businesses to save time and get their content noticed by their target audience. Many platforms offer a variety of targeting options so that companies can adjust their parameters as required.
How To Start Creating Enticing Social Media Campaigns
Ultimately, organic social media is vital to any social media marketing campaign. Followers who notice that an account has run multiple adverts, but never engages organically, will be suspicious. As such, any organisation that wants to make the most of social media and run adverts on it needs to have an organic presence.
Creating organic social media campaigns that resonate with your target market requires a lot of research, trial and error and ongoing learning about what makes the social media market tick.
With so many platforms out there and so much to understand, it can be difficult for business leaders to create a social media campaign that combines paid and organic SEO and creates posts that really resonate.
That’s why many business leaders collaborate with experienced marketers like the team here at Kopa Marketing. Our SEO experts can help you to create successful social media campaigns, track your results and create personalised adverts to turn leads into customers.
We also offer a blog with many articles about social media marketing and more, so you can stay up to date with the latest industry developments.
Get in touch, and we’ll discuss how we can help your business to succeed in social media marketing, SEO and other cutting-edge online marketing practices.