With thousands of online platforms and techniques for marketing your business, it’s understandable that many leaders might find themselves overwhelmed by the choices they face. One of the best places to start is with popular social media platforms. Facebook has the most users compared to other platforms, so it’s the perfect place to begin. Facebook adverts are cost-effective, but only if you set them up correctly.
A significant factor that you need to take into account is your audience. If you choose the wrong audience, then you’ll waste money sharing your advert with social media users who aren’t interested. If you’re new to Facebook advertising and are interested in creating your first campaign, then Lookalike Audiences could be the perfect way to hedge your bets and increase your chances of generating profitable leads.
Kopa Marketing specialises in Facebook adverts, so we understand how to use all types of audiences to benefit your business and achieve your marketing goals. If you’re intent on running your Facebook advert campaign yourself, then here’s a handy guide to using Lookalike Audiences.
What Is A Lookalike Audience?
A Lookalike Audience is an audience that’s created by Facebook’s software, based on information that you provide to the platform.
First, you’ll need to create a Facebook custom audience, with details of your current customers and Facebook followers. Once you’ve shared this with the platform, it can search its database for similar users and direct them to your advert.
How Do You Create A Facebook Custom Audience?
Creating a Facebook custom audience as your primary source audience is more straightforward than it might sound. All you need is information on your current clients and website visitors. You can get this from:
- Your Newsletter Subscription Lists: If you already have a newsletter, then you can export the subscription list data and turn it into a Facebook custom audience, which the platform can then use to find similar users.
- Website Visitor Data: Install the Facebook pixel, and the platform can use data from your website visitors to find the perfect audience for your adverts.
- Engagement Information: An engagement audience is anyone who has liked, shared or commented on your Facebook posts. The platform will use their information to target other, similar users.
- Offline Data: Facebook can also use offline data, such as phone numbers and addresses, to find an audience for your advert.
Can You Use More Than One Lookalike Audience?
Using multiple Lookalike Audiences is the ideal way to increase your Facebook advert’s chances of success. You can create several Facebook custom audiences, and then get the platform to find Lookalike Audiences based on this data.
Putting together the right audience can be a challenge, so don’t expect to get it perfect on your first attempt. If you’d like help with your Facebook advertising, SEO strategy or any of your other digital marketing activities, then feel free to reach out to Kopa Marketing.
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