What are Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to display their ads on Google's search engine results pages and other websites within the Google Display Network. These ads are targeted to users based on their search queries and online behaviour, which makes them highly relevant to potential customers.

Pros of Google Ads:
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Reach: Google is the most widely used search engine in the world, which means that your ads have the potential to reach a large audience. Google Ads also offers targeting options that allow you to reach specific audiences based on factors such as location, demographics, and interests.


Cost-effective: With Google Ads, you only pay when someone clicks on your ad, which means you are not wasting money on ads that do not result in clicks. Additionally, you can set a budget for your campaigns and adjust your bids to control your ad spend.


Measurable: Google Ads provides detailed reporting on your campaigns, allowing you to see how your ads perform and make data-driven decisions to optimise your campaigns.


Flexibility: Google Ads offers a range of ad formats, including text, display, and video ads, which allows you to choose the format that best fits your business goals.

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cons of google ads
Cons of Google Ads:

1. Complexity: Google Ads can be complex, and it takes time and expertise to create effective campaigns. Additionally, Google is constantly updating its algorithms and policies, so you must stay up-to-date on the latest changes to ensure your campaigns remain effective.

2. Competition: With millions of businesses advertising on Google, competition for ad space can be high. You need to create high-quality ads and optimise your campaigns to stand out from the competition.

How Kopa Marketing can help:

At Kopa Marketing, we have the expertise and experience to create effective Google Ads campaigns that drive more traffic to your website and help you achieve your business goals. Here are some of the ways we can help:

1. Campaign strategy: We work with you to develop a customised campaign strategy that aligns with your business goals and target audience. This includes keyword research, ad copywriting, and targeting options.

2. Campaign setup: We handle all aspects of campaign setup, including creating ad groups, writing ad copy, and setting bids and budgets.

3. Campaign optimisation: We monitor your campaigns on an ongoing basis and make adjustments to optimise performance. This includes adjusting bids, refining targeting options, and testing ad copy.

4. Reporting: We provide detailed reporting on your campaigns, including click-through rate, cost per click, and conversion rate. This allows you to see your campaigns' performance and make data-driven decisions to optimise performance.

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Google Ads can be a highly effective way to drive traffic to your website and achieve your business goals. However, it can also be complex and time-consuming to manage, so it makes sense to partner with a digital marketing agency like Kopa Marketing. We have the expertise and experience to create effective Google Ads campaigns that deliver results, so contact us today to learn more about how we can help you grow your business.

Why should you choose Kopa Marketing?

Kopa Marketing specialise in Google Advertising to help brands consistently drive new customers at a profitable cost. We identify what attracts your audience through strategic testing methods and analytics to make your Google campaigns profitable.

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For small business

At Kopa Marketing, we understand what it takes to make a small business thrive. Founded in 2017 by childhood friends Osian and Dylan, we are a marketing agency that truly understands the needs of the modern consumer and its clients.

Internationally recognized

Once a small business that supported only North Wales companies, we are now internationally operating with clients around the world. Our small business mindset means we make the most out of budgets and know the importance of getting things right as quickly as possible.

Dedicated support

We treat any client like we would our own business, with dedicated support seven days a week.

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Client first

If you want to work with a marketing agency with your company’s best interests at heart, look no further than Kopa Marketing.