Why you should be making the most of Small Business Saturday!

Posted on
November 26, 2022

Small Business Saturday is one of the leading social media holidays you should be making the most of if you are an applicable business. There is no denying that people love shopping small, with 91% saying they would rather choose a smaller, local business over a large chain of stores. As a champion of local and small companies ourselves, at Kopa Marketing, all these companies should be shouting from the rooftops about what makes them unique. Whether you are a local family business or a small online retailer trying to carve out its place online, small business Saturday is a brilliant opportunity to promote your brand to interested consumers. 

This year's Small Business Saturday is set to be celebrated on the 3rd of December, so put that note in your diary now! Keep reading to find out precisely what this organic social occasion is and how you can boost your traffic and conversions with clever content.

What is Small Business Saturday?

Launched in 2010, more than 51 million UK shoppers paid homage to the day in 2021. The day is designed to bring social traffic to smaller companies from all industries. In Wales alone, there are more than 9000 small businesses which gives you an idea of how many there are worldwide! Being small doesn't have to be a hindrance in the big wide world of eCommerce; that is exactly what the day is designed to celebrate. 

We are also fans of this social trend as it revolves around something other than discounts or incentives to shop with a business. Whilst you can, of course, include these if that is your call to action, it instead focuses on bringing awareness to companies and allowing consumers to see the company's value. You can use the day to share your story with it, being supported by like-minded consumers who want to boost small businesses to be sustainable.

It is also a great chance for B2B interactions which can be used as a form of networking. However you decide to use the event, it is a brilliant way to show your digital awareness of relevant organic holidays.

Why should you take part in Small Business Saturday?

Social calendars are bound to be busy for all businesses at this time of year, thanks to seasonal trends and festive traffic. The day is always celebrated on the first weekend of December, which means social traffic is already going to be swirling around at an exponential rate! Small businesses all over the country should be posting using the associated themes and hashtags, as the posts show you are a relevant brand. 

As a small business ourselves, we also understand how easy it is for you to lose view of what makes you unique when you are busy competing with big names and heavy traffic. Small business Saturday is a great chance to re-engage with your own story, as you are more likely to share your brand messaging authentically. 

Small Business UK Statistics

It is official; we are a nation of small-business fanatics! Check out some of the stats which prove this:

How can you participate in Small Business Saturday?

There are lots of ways that you take part in the social holiday, which include the following:

  • You can use the traffic to launch new products or services at what time to highlight your business's work. Make sure you use relevant hashtags on socials and keywords with your product copy to make the most of this traffic.
  • Sharing customer feedback and using the day as an opportunity to engage further with your customers is a clever way to improve engagement. Customers love to feel special, so it is essential to show that you are a company that cares about its followers. People also look to social media to inform their buying decisions, so sharing feedback and reviews associated with the small business hashtag is wise. 
  • It's also a brilliant time to revisit your paid ads to ensure you have any small business or industry-relevant keywords catered for in your digital strategy. Whilst you won't want to bid for the main terms, you can look for what else consumers are searching for that would encompass both the small business traffic and your own industry terms.
  • Social content is a must, with the prominent hashtags being #shopsmall, #shoplocal, #smallbusiness, #supportsmallbusiness, #smallbusinesssaturday, and #supportlocal.
  • The day is also a chance for you to get creative with your marketing and share your brand story creatively that will stick in the consumer's mind. We are talking videos, infographics, professional graphics, and heartfelt copywriting.

We think it's a great chance to update your presence so that you can hit December and the new year with a solid digital outlook. You should, therefore, also use the opportunity to revisit your SEO and UI, as these are two elements that will mean you can harness the 'shop small' traffic all year long.

Do you want help getting ready to tackle the world of eCommerce as a small business? Get in touch with us today!

Posted on
November 26, 2022
in
Inspiration
category

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.

Marketing

Why its important to repurpose marketing content in 2022

Whilst UK marketing budgets, for some companies, have averagely increased by 6.4% versus 2021 figures, there is no denying that every penny matters. Furthermore, for 78.8% of companies, budgets have not changed or are less than in previous years. The current state of financial affairs in 2022 demands more effort and money be spent but with less disposable consumer income up for the taking.

Inspiration

All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.

Marketing

Your Guide to Last Minute Black Friday Preparations

One of the most significant dates in the eCommerce calendar is fast approaching, are you ready? We think every business should consider Black Friday as it not only means big consumer spending but ensures that your brand looks relevant.In 2021, UK consumers went mad for the spending data by flashing £9.42 billion of cash during the Black Friday weekend. We can also confirm that our team at Kopa Marketing love a good bargain and will definitely contribute to the estimated spend of £200 from each person in Wales this year.

How to maximise on Autumn as an eCommerce retailer

If leaves turning beautiful orange hues, rainy walks, and evenings snuggled in front of the fire marks your favourite time of the year, you are not alone! In fact, 1/3 of Brits say that Autumn is their favourite season. As the fear of a recession looms and retailers are fighting harder for essential sales, we believe now is the time to make the most out of savvy shoppers. Even though retail sales fell by a further 1.6% in September 2022, we are heading towards the most popular time of the year for people to part with their cash.

Marketing

The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.

Inspiration

The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍

Inspiration

Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.

Inspiration

Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.

Marketing

Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 

Marketing

Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.

Development

The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.

Marketing

Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.