Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.
83% of marketers agree with this, saying that quality of content is more important than quantity. Do you want to know how to ace the writing game to bring more consumer interest to your business? Keep on reading the Kopa Marketing guide!
What Is Copywriting?
Copywriting is the name given to written content created for advertising or marketing purposes. This could include anything from purchasing a product to signing up for a newsletter. Copywriters are skilled at crafting engaging, informative, and compelling language, with the desired call-to-action woven throughout the wording. Copywriting can take many forms, including website copy, advertising copy, product descriptions, and more. Copywriting aims to drive conversions and ultimately achieve a desired outcome for the client or business.
Why Is Copywriting Important?
- It allows you to create a unique brand voice which customers know is attributed to your business.
- You can creatively sell products or services covertly and cleverly.
- SEO relies on keywords and SERP descriptions to choose who is delivered to the top of search results. You will not be visible to organic customers without clever writing and on-page optimisation.
- It also gives your business a personality.
Kopa Marketing’s Top Tips for Excellent Copywriting:
Define Your Brand Voice
Before you start writing, you need to understand what your brand voice sounds like. 81% of customers only shop with brands they recognise and trust. This means that choosing a consistent way to communicate is essential.
A brand voice is a brand's unique personality and tone conveyed through its messaging and communication. By establishing a clear and consistent tone, a brand can ensure that its messaging is cohesive and effective, whether it is being conveyed through social media, advertising, or customer service interactions. Overall, a strong brand voice is a vital component of effective branding and can significantly impact a company's success.
Be Consistent Across All Platforms
Your copywriting style needs to be the same across all platforms which includes both digital and printed materials. It doesn't matter if you have multiple writers. What matters is that they all embody your brand so that it sounds like one person.
Use a Mix of Creative and Informative Content
While strategy needs to be woven into all forms of communication, this doesn't mean you have to only publish one type of content. Your written marketing tools should showcase your wide understanding of the industry that you operate in, which is best represented by a broad array of content types.
Integrate SEO at All Times
Did you know that 68% of website visits are a result of SEO? Every digital piece of writing should be written with your keywords in mind. When combined with clever on-page optimisation, including title tags and meta data, this ensures you are competing for online exposure to your target audience.
Use Proofing Tools for Extra Support
Making a strong first impression is key, which is why there is no room for error. You can use online proofing tools to ensure your written content is error-free.
As well as ensuring you are only publishing the best communications, you can tailor these tools to match your writing style and personality to highlight any inconsistencies in the style of phrasing you want to use.
Do You Need Copywriting Support?
Hopefully now you understand just how important the written word is still in 2023!