Inspiration

How you can get to know your customers through digital marketing

Designed to help brands of all sizes connect with their consumers, Get to know your Customers day is a quarterly date celebrated on social media. The day was initially launched in the US but has spread worldwide to honour the importance of engaging with customers. With 66% of customers expecting companies to understand their needs, it is clear that this is not just a nice to have but essential if you don't want to lose out to competitors. The results show themselves in increased engagement and financially, as 73% of companies report that above-average customer knowledge results in more sales.

Inspiration

Why you should be making the most of Small Business Saturday!

Small Business Saturday is one of the leading social media holidays you should be making the most of if you are an applicable business. There is no denying that people love shopping small, with 91% saying they would rather choose a smaller, local business over a large chain of stores. As a champion of local and small companies ourselves, at Kopa Marketing, all these companies should be shouting from the rooftops about what makes them unique. Whether you are a local family business or a small online retailer trying to carve out its place online, small business Saturday is a brilliant opportunity to promote your brand to interested consumers. 

Inspiration

The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍

Inspiration

Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.

Inspiration

Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.

Inspiration

All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.

Inspiration

How to get eCommerce ready for summer bank holiday traffic

The final bank holiday of the year before Christmas-associated observations is fast approaching. Is your business ready? Each bank holiday has the power to add £500 million in spending to the economy in the UK, with consumers using the time off to take part in leisure expenditure. Bank holidays can also boost sales by 15%, with savvy shoppers looking to make the most of special offers and seasonal promotions.