If your company has ever used PPC before, you will know that getting that special formula spot-on is not easy, as the budget is often lost in bringing in more customers. We aim to always create converting campaigns that get the job done, which we will explore more in this article.
What Is a PPC Conversion?
A PPC conversion refers to the action taken by a user that results in a desired outcome or goal being achieved through a pay-per-click (PPC) advertising campaign. In our view, anything that is the intended call to action can be classed as a converted visitor. To ensure everyone is on the same page with what counts as a conversion, we always confirm the parameters at the start of a project.
What Are The Main Types of PPC Conversions?
- Clicking on an ad: This can be considered a conversion if the campaign's goal is to drive traffic to a specific website or landing page. Each click represents a potential customer engaging with the ad and taking the desired action of visiting the website.
- Submitting a form: If the campaign's goal is to capture leads, a conversion can be defined as a user submitting a contact form, registration form, or any other type of form on a landing page. This action provides the business with valuable lead information for follow-up purposes.
- Making a purchase: If the campaign aims to drive sales, a conversion can occur when a user clicks on the ad and completes a purchase on the website.
- Downloading content: In some cases, the goal of a PPC campaign may be to promote and distribute valuable content to users. In this scenario, a conversion can be defined as a user clicking on the ad and downloading content, such as an ebook, whitepaper, or guide.
What Is The Kopa Marketing Process For Ensuring Conversions?
We have several ways of ensuring that our PPC delivers the best results.
You will notice when you work with us that open communication is what we do best. Each project starts with an open and honest chat about what the desired outcomes are and what we perceive to be realistic results. This includes spending discussions, content creation, and the main conversion results that are intended.
We also set up campaigns to record all conversion activity so that results are clear for everyone to see. A full reporting process is also included in our service, as well as the option to ask questions at any time.
Paid campaigns also require a hands-on approach, so we work on updating parameters such as bidding activities and target audiences to ensure conversions. We will change something to try a new technique if something isn't working.
Do you Need More PPC That Deliver Results?
We are known for helping small businesses thrive which you can learn more about by visiting our case studies. This means that no matter what the budget is, we can apply our conversion-centric approach to the project.
Contact us today to learn more.