Soon enough, the leaves will start to feel crunchy underfoot, evenings will be dark, and Christmas adverts will start creeping through. With the change in season comes a whole host of things you should consider regarding marketing activity, as now is the time that most consumers will spend indoors. In fact, consumer transactions in the colder months can increase by as much as 38.1%.
With consumer behaviour evolving rapidly, staying ahead of the curve is crucial by leveraging emerging trends and technologies. From creating compelling content that resonates with your audience to harnessing the power of social media platforms, this checklist will ensure your marketing efforts are cohesive, impactful, and optimised for success in autumn 2023.
Check out the Kopa Marketing checklist you should carry out now that the Autumn months are upon us!
- Carry out a round-up of marketing activity so far in 2023
Before embarking on any marketing initiatives for autumn 2023, conducting a comprehensive market analysis is crucial to ensure effective targeting and positioning of your products or services. This analysis thoroughly examines various factors that may impact your marketing strategy.
Start by evaluating industry trends, including consumer preferences and purchasing behaviour during autumn. Identify your target audience and assess their needs, desires, and pain points.
You should also look at your marketing activity to date in 2023. What worked, what hasn't, and where do you feel you have been lacking? With a renewed customer interest, now is the time to make those changes and get strategic with activity.
- Plan your PPC activity for the coming months
Getting ahead of the game is also important in terms of PPC.
With more people set to online shopping but budgets restricted for most, paid advertising is more important than ever. Look at your strategy and keyword targets to ensure you align with what consumers are interested in at this time of year.
Also, take the time to reassess your imagery and copywriting, as this all contributes to the effectiveness of seasonal campaigns.
- Create seasonal content that maximises on organic events
As the vibrant colours of autumn begin to paint the landscape, it's essential to align your marketing strategy with the season. Leverage social media and digital marketing tactics to maximise your brand's visibility and engagement during this time. Create captivating content that resonates with your target audience, incorporating autumn themes and imagery into your posts. Engage with followers by running seasonal contests or giveaways, encouraging user-generated content showcasing their autumn experiences.
Also, be sure to include any key dates within your activity.
- Reassess your SEO strategy
Businesses also need to ensure their online presence is optimised for maximum visibility. Implementing effective SEO strategies can significantly boost a brand's visibility and attract more potential customers during this season.
Firstly, conducting thorough keyword research specific to autumn-related trends and products will help tailor content to target audiences actively searching for relevant information. Secondly, optimising website metadata, including meta titles and descriptions, using autumn-themed keywords can enhance search engine rankings and improve click-through rates.
- Make changes to your website
Consumers that love the season will be engaged even more with your online content if it has an autumn feel to it. Look at making changes such as copywriting, seasonal images, and even small icons to all evoke the joy of the season.
How can Kopa Marketing Help Me?
Contact us for help with converting Facebook Advertising and Google Ads this Autumn! We manage every aspect, from strategy planning to asset creation, to ensure you stand out for all the right reasons. As you can see from our case studies, our approach is results-driven and designed to make budgets go as far as possible!
By planning now and getting ahead, you can enjoy the season of burning fires, warm drinks, and cosy nights without worrying about pushing your business forward.