All posts by Kopa Marketing

Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.

Development

How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.

Inspiration

Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍

Inspiration

How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.

Development

The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!

Marketing

Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

Marketing

Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.

Marketing

The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.

Inspiration

The Long-Term SEO guide for Small Business

Make your small business succeed for years to come with our tips focused on long-term SEO. Understand how search engines work and apply tips and strategies proven to work.

Inspiration

Why you need to get to know your customers

Understanding your customers is essential to the success of any business. Learn here Why You Need to Get To Know Your Customers.

Inspiration

Want to know how to share your brand's message without words?

Want to Know How to Share Your Brands Message Without Words? Check out our guide on how to use infographics, graphs, real-life images, and video to share your brand story.

Marketing

Why 2022 is the year to get your paid social advertising right

The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!

Marketing

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.

Marketing

Retargeting Facebook Adverts: Do They Work?

Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.

Design

North Wales Power and Sail Go Live With Kopa Marketing

Check how we worked together with North Wales Power and Sail in crafting a stunning website with clean design and easy-to-find information, enabling customers to take desired actions.

Design

Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

Get an inside look into our work with Moorings Cafe Bar & Restaurant as we detail the process of creating an eye-catching website with clear calls to action for their customers.

Development

Why Your Business Needs a Mobile Optimised Site

Is your website properly optimized for mobile? Check why having a fully mobile-optimized site is essential for businesses, and learn how to do it right.

Development

SEO vs PPC - Which Provides Better Value For Money?

Get invaluable insights from experts in digital marketing from Kopa Marketing. Learn all about the differences between SEO and PPC and make the most effective choice for your budget.

Development

How Long Does SEO Take To See Results?

Having trouble understanding how long it takes before you see results with SEO? Check out this blog to get the answers you need!

Tutorial

Colour Psychology In Your Brand Logo

Discover the power behind colour psychology! Learn how it can affect your brand logo and how you can select the perfect hue for maximum impact.

Marketing

Do I Need A Video Advert For My Business?

Discover the benefits of video advertising for your business and how to go about creating one! This guide walks you through the basics so you can get started with video marketing today.

Development

Why Is Blog Writing So Important For SEO In 2020?

Keep up with new SEO trends in 2023 by understanding why blog writing is essential for successful campaigns. Read this blog now!

Tutorial

Why Every Website Have A Facebook Pixel Installed In 2020

Learn about the importance of having a Facebook Pixel installed on your website by 2023 and all the advantages it brings to your website's visibility and growth.

Marketing

Facebook Shopping. When will it be released in the UK?

Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.

Development

Why is on-page SEO important? A look in to SEO techniques.

On-page SEO can maximize your website's visibility and help you reach more potential customers. Learn why it's so important with our blog!

Inspiration

All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.

Marketing

The five must-haves within your 2022 marketing budget

Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!

Marketing

Social Media Statistics that matter in 2022

Wondering how social media stats are evolving in this year? Get a clear overview of the key social media statistics that matter in 2023.

Inspiration

How to get eCommerce ready for summer bank holiday traffic

Get your e-commerce store ready for summer bank holiday traffic! Increase sales this holiday and maximize customer conversions with these helpful tips.

Marketing

Your guide to paid advertising in 2022

Stay informed about the latest trends and strategies for paid advertising in 2023 by using our tips. Learn here all you need to take your business up a notch!

Marketing

Why are animals popular in marketing campaigns?

Animals have been showing up everywhere in recent marketing campaigns. Find out why animals are so popular and how you can use them in your own strategy.

Kopa Marketing

Top 5 Paid Advertising Mistakes

How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Top 2023 Marketing Trends for Small Business

How you can get to know your customers through digital marketing

The Kopa Marketing Guide to Social Media Automation

Your Guide to Last Minute Black Friday Preparations

Why its important to repurpose marketing content in 2022

How to maximise on Autumn as an eCommerce retailer

The Cost-of-Living Crisis: Has Marketing Changed?

The Long-Term SEO guide for Small Business

Why you need to get to know your customers

Want to know how to share your brand's message without words?

Why 2022 is the year to get your paid social advertising right

Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

Retargeting Facebook Adverts: Do They Work?

North Wales Power and Sail Go Live With Kopa Marketing

Moorings Cafe Bar & Restaurant Go Live With Kopa Marketing

Why Your Business Needs a Mobile Optimised Site

SEO vs PPC - Which Provides Better Value For Money?

How Long Does SEO Take To See Results?

Colour Psychology In Your Brand Logo

Do I Need A Video Advert For My Business?

Why Is Blog Writing So Important For SEO In 2020?

Why Every Website Have A Facebook Pixel Installed In 2020

Facebook Shopping. When will it be released in the UK?

Why is on-page SEO important? A look in to SEO techniques.

All-In-One Digital Marketing Agency Launches in North Wales

The five must-haves within your 2022 marketing budget

Social Media Statistics that matter in 2022

How to get eCommerce ready for summer bank holiday traffic

Your guide to paid advertising in 2022

Why are animals popular in marketing campaigns?

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