Why is on-page SEO important? A look in to SEO techniques.

Posted on
May 17, 2020

If you have landed on this page, then you must be wondering why on-page SEO is so important.

In this blog you find out what on-page SEO is, why it matters, and some of the most important on-page SEO tips & tricks you will need in order to succeed.

Getting on the first page of Google in 2020 requires a combination of different factors, on-page and off-page. In recent years we have seen an increase in the amount of focus on off-page SEO techniques such as link building. However, when it comes to ranking on Google, off-page SEO is worthless if you have not done enough on-page SEO fundamentals.

On-page SEO is something you should consistently be doing if you are trying to improve your SERP ranking. On-page SEO is not a one time job as you will need to continuously add to, and update, your page since search engines prioritise new and up to date information. You may have an extremely useful web page from 2018, but if there are newer pages in 2020, they are more likely to rank higher.

What is on-page SEO and why is it so important?

Did you know that 75% of people do not go to the second page of Google?

On-page SEO refers to optimising web pages to improve a website’s search engine rankings and increase organic traffic. Things that are considered on-page SEO can be anything from publishing relevant high-quality content, to optimising your headlines, HTML tags (title, meta, and header), and images.

On-page SEO improves your online presence and makes it easier for search engine crawlers to index your pages, helping people who use search engines to find your content. You came here looking for information about on-page SEO and you found it, right?

Depending on what your business is and its current marketing capabilities, search engine organic traffic may comprise up to 90% of all traffic to your site. In other words, on-page SEO helps get you in front of 90% of your competitors!

We offer a free SEO Report that will give you an overview on your SEO!

On-page seo analytics

Using on-page SEO services can be a key advantage against other businesses in your industry. As traditional companies rely on old marketing tactics such as word of mouth, newspaper adverts, TV adverts (expensive), radio adverts, or posters. You can use on-page SEO techniques to reach the audience of modern times in an extremely efficient and cost-effective way.

SEO is a long-term investment (we always recommend at least 6 months for our packages), making on-page SEO a core function of your SEO practices and digital marketing strategy is best practice. Search engine algorithms always change (600 times a year), customer demands change, your business changes. SEO allows you to keep up with these changes so that your business can move up the rankings.

On-page seo

The most important on-page SEO factor is the content; content is king. The second is the title tag, then closely followed in third by the URL.

The URL should follow this structure:


This URL clearly shows the hierarchy of the information on the page. This information is used to determine how relevant a web page is. The ‘services’ in the URL tells the search engine that we are specifically speaking about our services and the ‘seo’ part is a keyword that speaks for itself.

When creating a web page, you should take the following into consideration:

  • Write a web page on a specific topic
  • Include the subject in the title tag
  • Include the subject in the URL
  • Include the subject in the image alt text
  • Specify the subject several times throughout the text (we recommend mentioning the specific keyword 20 times on one page)
  • Provide unique content about the given subject (the more unique the better)
  • Link back to different pages on your website
  • Link to at least 5 reputable external websites

Off-Page SEO

You may also have heard of off-page SEO whilst researching on-page SEO. It is easy to think that off-page Search Engine Optimisation is just about having plenty of backlinks. Backlinks are when other websites link to your web page, in simple terms it gives search engines confidence that you are providing great content. People would not be linking to your website if it was rubbish!

Google looks at many off-page factors when deciding if and where to rank web pages. Backlinks are one thing, but there are many other factors. Because of that, it is difficult for search engines to rank your page based solely on the content. Other ways of gaining great off-page SEO include having others write a blog about your website. This will give search engines confidence that your content is relevant to the search.

We will discuss more off-page SEO techniques in another blog post soon!

Check out this video on the right for some SEO techniques you can do yourself.

On-Page vs Off-Page SEO

Here are some different strategies of both SEO types

On-Page SEO:

  • Writing a blog post about a specific topic
  • Keyword optimisation
  • Site health checks (Screaming frog SEO spider is a great tool)
  • Website SSL setup
  • Metadata optimisation
  • Optimisation for faster page load time
  • Mobile optimisation
  • SEO optimised URL's and titles

Off-Page SEO:

  • Backlink building
  • Influencer marketing
  • Social media marketing
  • Build Trust

If you enjoyed this blog post, please leave a comment below and also check out some of our other blogs!

Posted on
May 17, 2020

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Whilst UK marketing budgets, for some companies, have averagely increased by 6.4% versus 2021 figures, there is no denying that every penny matters. Furthermore, for 78.8% of companies, budgets have not changed or are less than in previous years. The current state of financial affairs in 2022 demands more effort and money be spent but with less disposable consumer income up for the taking.


All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.


How you can get to know your customers through digital marketing

Designed to help brands of all sizes connect with their consumers, Get to know your Customers day is a quarterly date celebrated on social media. The day was initially launched in the US but has spread worldwide to honour the importance of engaging with customers. With 66% of customers expecting companies to understand their needs, it is clear that this is not just a nice to have but essential if you don't want to lose out to competitors. The results show themselves in increased engagement and financially, as 73% of companies report that above-average customer knowledge results in more sales.


The Kopa Marketing Guide to Social Media Automation

We are sure that social media is a massive part of your marketing strategy as, let’s face it, consumers expect it! This is just one of the many reasons that 93% of marketers say that social media is a part of their overall strategy.If you want to reach a portion of the 4.62 billion people using social media globally, then social automation is the tool you need to consider. Without it, time will not be used efficiently, and with the modern consumer expecting so much more, this won’t work for companies that want to stand out online! 


Why you should be making the most of Small Business Saturday!

Small Business Saturday is one of the leading social media holidays you should be making the most of if you are an applicable business. There is no denying that people love shopping small, with 91% saying they would rather choose a smaller, local business over a large chain of stores. As a champion of local and small companies ourselves, at Kopa Marketing, all these companies should be shouting from the rooftops about what makes them unique. Whether you are a local family business or a small online retailer trying to carve out its place online, small business Saturday is a brilliant opportunity to promote your brand to interested consumers. 


Your Guide to Last Minute Black Friday Preparations

One of the most significant dates in the eCommerce calendar is fast approaching, are you ready? We think every business should consider Black Friday as it not only means big consumer spending but ensures that your brand looks relevant.In 2021, UK consumers went mad for the spending data by flashing £9.42 billion of cash during the Black Friday weekend. We can also confirm that our team at Kopa Marketing love a good bargain and will definitely contribute to the estimated spend of £200 from each person in Wales this year.

How to maximise on Autumn as an eCommerce retailer

If leaves turning beautiful orange hues, rainy walks, and evenings snuggled in front of the fire marks your favourite time of the year, you are not alone! In fact, 1/3 of Brits say that Autumn is their favourite season. As the fear of a recession looms and retailers are fighting harder for essential sales, we believe now is the time to make the most out of savvy shoppers. Even though retail sales fell by a further 1.6% in September 2022, we are heading towards the most popular time of the year for people to part with their cash.


The Cost-of-Living Crisis: Has Marketing Changed?

It is impossible to avoid articles and content online about the cost-of-living crisis. With UK inflation set to peak at 13.1% as of Q4 2022, it is clear that consumers across the country will need to tighten their belts when it comes to all forms of spending. In fact, as many as 57% (26 million people) in the UK will be spending less on non-essential items for the foreseeable future.


The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍


Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.


Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.


Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days.