Why is on-page SEO important? A look in to SEO techniques.

Posted on
May 17, 2020

If you have landed on this page, then you must be wondering why on-page SEO is so important.

In this blog you find out what on-page SEO is, why it matters, and some of the most important on-page SEO tips & tricks you will need in order to succeed.

Getting on the first page of Google in 2020 requires a combination of different factors, on-page and off-page. In recent years we have seen an increase in the amount of focus on off-page SEO techniques such as link building. However, when it comes to ranking on Google, off-page SEO is worthless if you have not done enough on-page SEO fundamentals.

On-page SEO is something you should consistently be doing if you are trying to improve your SERP ranking. On-page SEO is not a one time job as you will need to continuously add to, and update, your page since search engines prioritise new and up to date information. You may have an extremely useful web page from 2018, but if there are newer pages in 2020, they are more likely to rank higher.

What is on-page SEO and why is it so important?

Did you know that 75% of people do not go to the second page of Google?

On-page SEO refers to optimising web pages to improve a website’s search engine rankings and increase organic traffic. Things that are considered on-page SEO can be anything from publishing relevant high-quality content, to optimising your headlines, HTML tags (title, meta, and header), and images.

On-page SEO improves your online presence and makes it easier for search engine crawlers to index your pages, helping people who use search engines to find your content. You came here looking for information about on-page SEO and you found it, right?

Depending on what your business is and its current marketing capabilities, search engine organic traffic may comprise up to 90% of all traffic to your site. In other words, on-page SEO helps get you in front of 90% of your competitors!

We offer a free SEO Report that will give you an overview on your SEO!

On-page seo analytics

Using on-page SEO services can be a key advantage against other businesses in your industry. As traditional companies rely on old marketing tactics such as word of mouth, newspaper adverts, TV adverts (expensive), radio adverts, or posters. You can use on-page SEO techniques to reach the audience of modern times in an extremely efficient and cost-effective way.

SEO is a long-term investment (we always recommend at least 6 months for our packages), making on-page SEO a core function of your SEO practices and digital marketing strategy is best practice. Search engine algorithms always change (600 times a year), customer demands change, your business changes. SEO allows you to keep up with these changes so that your business can move up the rankings.

On-page seo

The most important on-page SEO factor is the content; content is king. The second is the title tag, then closely followed in third by the URL.

The URL should follow this structure:


This URL clearly shows the hierarchy of the information on the page. This information is used to determine how relevant a web page is. The ‘services’ in the URL tells the search engine that we are specifically speaking about our services and the ‘seo’ part is a keyword that speaks for itself.

When creating a web page, you should take the following into consideration:

  • Write a web page on a specific topic
  • Include the subject in the title tag
  • Include the subject in the URL
  • Include the subject in the image alt text
  • Specify the subject several times throughout the text (we recommend mentioning the specific keyword 20 times on one page)
  • Provide unique content about the given subject (the more unique the better)
  • Link back to different pages on your website
  • Link to at least 5 reputable external websites

Off-Page SEO

You may also have heard of off-page SEO whilst researching on-page SEO. It is easy to think that off-page Search Engine Optimisation is just about having plenty of backlinks. Backlinks are when other websites link to your web page, in simple terms it gives search engines confidence that you are providing great content. People would not be linking to your website if it was rubbish!

Google looks at many off-page factors when deciding if and where to rank web pages. Backlinks are one thing, but there are many other factors. Because of that, it is difficult for search engines to rank your page based solely on the content. Other ways of gaining great off-page SEO include having others write a blog about your website. This will give search engines confidence that your content is relevant to the search.

We will discuss more off-page SEO techniques in another blog post soon!

Check out this video on the right for some SEO techniques you can do yourself.

page optimization

On-Page vs Off-Page SEO

Here are some different strategies of both SEO types

On-Page SEO:

  • Writing a blog post about a specific topic
  • Keyword optimisation
  • Site health checks (Screaming frog SEO spider is a great tool)
  • Website SSL setup
  • Metadata optimisation
  • Optimisation for faster page load time
  • Mobile optimisation
  • SEO optimised URL's and titles

Off-Page SEO:

  • Backlink building
  • Influencer marketing
  • Social media marketing
  • Build Trust

If you enjoyed this blog post, please leave a comment below and also check out some of our other blogs!

Posted on
May 17, 2020

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!


All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.


Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.


How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.


Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍


How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!


Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!


Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.