Why Is Blog Writing So Important For SEO In 2020?

Posted on
May 27, 2020

Blog Writing is a must for businesses in 2020

With so many new platforms on the SEO market, including social media, video hosting spaces and more, it’s understandable that traditional business blogs might easily get overlooked. However, SEO in 2020 still revolves around quality blogs, as they remain a popular way for influencers and industry experts to showcase their expertise and highlight how their service offering can benefit potential customers.

Blog writing in 2020

Why Is Blog Writing Still Important in 2020?

With the rise of video marketing, podcasts and other mediums, it’s easy to think that SEO in 2020 doesn’t need written blog content. While many users enjoy alternative content, written blogs still achieve views, with long-form articles earning significantly more traffic over their lifetime than shorter articles. As such, you need to be producing regular, long-form content that showcases your business expertise and encourages readers to check out the rest of your website.

What Benefits Does Blog Content Offer?

Writing a blog is about more than just sharing your ideas, thoughts and opinions; it’s also a unique tool that you can use for a variety of purposes.The benefits of a business blog include:

  • Increases website traffic
  • Relevant blog content boosts your website’s SEO
  • The content can act as part of your sales funnel
  • You can easily update customers on new developments in your business and market
  • Blog content can answer customer questions or explain new processes to them, saving you and your team time and effort
  • Regular, insightful articles highlight your expertise and mark your company out as a thought-leader in your industry

All of these benefits require regular, relevant blog content that readers want to check out and engage with, which means that you need to invest time and effort into creating top-quality content.

Blog writing

How To Create Quality Blog Writing

  • Try to find relevant topics that no one else has written about or find an innovative take on a popular topic
  • Use SEO tools to identify the keywords that you need to include in your text
  • Include quotes from experts and links to reliable sources
  • Avoid typos and grammatical errors by proofreading your work and using a proofreading tool like Grammarly or Hemmingway Editor
  • Break up your text with subheadings
  • Keep the tone cheerful and encouraging
  • Add internal backlinks to other pages to encourage readers to visit other pages on your site
  • Include bright images to catch the eye

How To Make The Most Of Your Blog Content?

Once you’ve written and published your blog content, you need to promote it to make the most out of your work and encourage potential leads to read your blog posts.

Here are just some of the ways you can make the most of your blog content:

  • Share the link to your posts on your company’s social media pages
  • Ask any experts whose quotes you have included to share the article too
  • Include a link to your blog post in your business newsletter
  • Send the link to relevant articles to any contacts who are asking questions that your post answers
  • Review old blog content regularly and update it to ensure it remains relevant

If you want to see an example of high-quality blog content that will inform and inspire readers, then check out the rest of the Kopa Marketing blog. If you would like to learn more about SEO in particular then check out this blog we wrote.

Posted on
May 27, 2020

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!


All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.


Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.


How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.


Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍


How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!


Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!


Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.