Why Every Website Have A Facebook Pixel Installed In 2020

Posted on
May 27, 2020

The all-in-one guide to the Facebook Pixel

The SEO market is fast-paced and continually evolving, with new platforms and companies arriving all the time. Some stay and become industry giants, while others are flash-in-the-pan trends. One platform that isn’t going anywhere is Facebook. The social media titan is the leader of the market, with an impressive 2.6 billion active users every month. If you’re looking to use this impressive reach to boost your business, then the first thing you need to do is install the Facebook Pixel.

Facebook Pixel

What Is The Facebook Pixel?

A pixel is a piece of code that helps you to track conversions, views and more from your website. Specifically, the Facebook Pixel allows you to review the types of customer visiting your website from your advert and can tell you when they make a purchase, contact you or leave your page without converting. Each pixel is unique and designed to give you custom feedback and unique data that you can use to inform your future marketing campaigns and generate new leads.

Why Should You Be Using Facebook Adverts?

The Facebook Pixel works in tandem with a Facebook Advert campaign, so the next question is, why should your company use Facebook Adverts? As mentioned earlier, Facebook is the largest social media platform on the internet currently, and it has billions of account holders based around the world. So, if you’re not marketing your service on Facebook, then you’re missing out on access to a vast audience.

Facebook offers a selection of advert types, including:

  • Video
  • Photo
  • Slideshow
  • Carousel; up to to 10 images or videos in a single advert
  • Instant experience; a full-screen experience that opens when a mobile user taps on your advert.
  • Collection; similar to an instant experience, a collection allows users to browse your firm’s products or service offering visually.

With so many options to choose from, any company will be able to find the Facebook Advert solution that will help them to grow and generate profitable new leads.

Facebook adverts

Do I Need To Install A New Facebook Pixel For Every Advert Campaign?

The beauty of the Facebook Pixel is that you only need to install it once; it will generate data for every Facebook Advert campaign you create, saving you time and effort.  

Facebook Pixel Benefits

  • The Facebook Pixel is essential for creating a profitable Facebook Advert campaign
  • It helps you to make the most out of your Facebook Advert spend
  • It offers you the chance to build unique audiences to target both on and off Facebook
  • The Facebook Pixel is easy to install
  • The pixel can be added manually or through partner integration
  • You can set up events to monitor specific actions
  • It allows you to measure the ROI for your advert spend easily and effectively
  • The Facebook Pixel allows you to access the more dynamic advert types, such as collections and instant experiences; without it, you can’t use them

If you want to find out more about Facebook Adverts and how they can help your business, schedule a call with us today.

Posted on
May 27, 2020

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


All-In-One Digital Marketing Agency Launches in North Wales

Lifelong friends Osian & Dylan have officially launched their new Digital Marketing Agency based in North Wales after starting the idea in early 2019.


The Long-Term SEO guide for Small Business

SEO is the tool everyone knows they need to get right but knowing where to start can be a complex and overwhelming task. With as many as 68%¹ of online experience beginning with a search engine and 70%¹ of digital marketing agencies believing that SEO is the most effective sales-generating method, the importance is undeniable!‍


Why you need to get to know your customers

Every quarter, the social trend allows businesses to get to know their customers by surfing the popular B2B and B2C hashtag activities. As much as you think you know what your digital marketing needs to achieve and how your brand strategy can do this, you can be using outdated content without up-to-date knowledge of your brand consumers. At Kopa Marketing, our work with small businesses and our passion for helping them thrive means we put a lot of emphasis on your relationships with your consumers. Creating your own space on the internet that makes your consumers feel special and valued with help your marketing efforts amazingly.


Want to know how to share your brand's message without words?

National share a story month is a brilliant time to consider how the unsaid word can be used to strengthen your marketing messaging. In fact, visuals have the power to increase engagement by as much as 94% ¹! The reality is that people are busy, and no matter how much effort you put into content, daily habitual scrolling and cluttered minds can mean the fine detail is easily missed. It is therefore essential to provide a mix of tailored marketing copy with information and eye-catching visuals to ensure you are catering to all consumers.


Why 2022 is the year to get your paid social advertising right

Social media has undoubtedly been on the rise since the pandemic's start back in 2020. As of October 2021, Facebook alone averaged 2.89million active users¹, representing a massive opportunity for eCommerce businesses worldwide. The term 'active users' is vital here as that relates to the number of people who interacted with the platform in the previous 30 days. 


Why Every Business Needs To Post Organically On Social Media In 2021

Social media is one of the most important elements of modern digital marketing. There are hundreds of platforms, ranging from popular ones to niche options.


The New Facebook Conversion API vs The Pixel

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.


Why Organic Social Media Is More Important Than Paid Social Media

Social media has evolved over the years, from fun platforms on which to connect with friends to valuable advertising platforms.


SEO vs PPC - Which Provides Better Value For Money?

Kopa Marketing discuss SEO vs PPC and which one is the most value for money?


How Long Does SEO Take To See Results?

Kopa Marketing discuss how long SEO campaigns take to take effect when aiming to increase google search rankings


Colour Psychology In Your Brand Logo

Creating the perfect brand logo can be a long process: after all, logos are an essential part of your business's branding, so yours needs to be right!


Do I Need A Video Advert For My Business?

Kopa Marketing discuss the benefits of a video advert for your business