The New Facebook Conversion API vs The Pixel

Posted on
October 27, 2021

Over recent years, the Facebook Pixel has struggled to produce accurate data for many of the platform’s advertisers. A rising interest in online privacy has left the solution unable to pick up data from other platforms and browsers that block adverts.

Recently, Apple announced a new IoS 14 update that will further complicate the problem and, potentially, make it harder for the Facebook Pixel to access data.

As a result, Facebook is preparing for this by renaming and enhancing its Facebook Conversion API. Many marketers might be wondering if the API is worth getting and how it will compare to the Facebook Pixel.

As an experienced team of online marketers, Kopa Marketing understands the importance of the Facebook Conversion API and how it will affect PPC advertisers throughout the corporate landscape.

That’s why we’ve put together this handy guide to the Facebook Conversion API and what it means for marketers who already have the Facebook Pixel.

What Is The Facebook Pixel?

The Facebook Pixel is an advertising tool used to track data around the platform’s PPC adverts. With the Pixel, marketers can view information such as who clicks on their adverts, how long they stay on the landing page and, potentially, where they go afterwards.

The Pixel is a browser-side analytics tool, which means it is limited when users install tools such as ad-blockers, amend their cookie preferences or even disallow tracking cookies altogether.

Why Did Facebook Introduce The Conversion API?

Formerly known as the Facebook Server-Side API, the Conversion API receives data from a business’s server and helps to provide even greater insight.

The tool will not replace the Facebook Pixel, but will instead act as a useful addition to the Facebook Advert dashboard for modern marketers.

As its former name suggests, the Facebook Conversion API is a server-side tool, which gathers data directly from the advertiser’s website.

That means that it can combine its data with the Pixel’s information and fill in any gaps that might be caused by ad-blockers and disavowed cookies.

As a result, marketers can use the enhanced data from the Conversion API to improve the performance of their Facebook adverts and make the most out of their ad budget.

Conclusion: Which Is Best?

Ultimately, the Facebook Conversion API is best used in conjunction with the Pixel to give users a complete overview of their data.

With the two solutions, marketers and business managers can get full visibility over every aspect of their sales funnels and improve their chances of turning small Facebook engagements into lucrative sales.

The Facebook Pixel is an essential part of advertising on the social media platform. By using it in conjunction with the Facebook Conversion API, advertisers can get more detailed information on their conversions and optimise their adverts to meet the needs of their audience.  

If you enjoyed this blog post, we have a range of other online resources to help you. Alternatively, you can contact us, and we’ll create a tailored plan to help you achieve your digital marketing goals.

Posted on
October 27, 2021

You Might Also Like

We create amazing Webflow templates for creative people all around the world and help brands stand out.


Why its important to repurpose marketing content in 2022

Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!


All-In-One Digital Marketing Agency Launches in North Wales

Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.


Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


Kopa Marketing's Guide to Copywriting

Does your company understand the power that words can have? The art of blog writing, on-page descriptions, and even social content is now a fully automated service; to a certain extent, you would be correct. However, copywriting is an essential practice to consider if you want to create unique content that beats search engine algorithms and provides a competitive advantage for your brand.


How Do You Remain Authentic and Competitive at the Same Time in Marketing?

Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.


Top 2023 Marketing Trends for Small Business

With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.‍


How you can get to know your customers through digital marketing

Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!


Why you should be making the most of Small Business Saturday!

Take advantage of Small Business Saturday to maximize your business success. Learn how to do it with this informative blog!


Your Guide to Last Minute Black Friday Preparations

Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


The Cost-of-Living Crisis: Has Marketing Changed?

Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.