When starting a business, there’s a lot that you need to consider, including creating a business plan, budgeting, building your teams and much more.
Another essential part of your business is growing your online presence; even if your business is operating from a physical location, you still need to get it noticed on the internet.
With online sales at more than 30% of complete retail figures, and many consumers using the internet to research businesses before they work with them, you need to create a high-quality website design and strong social media presence.
After the initial hard work of getting your business online, you need to continue to digitally market it to ensure that it remains relevant and that your website generates the leads you need to grow your organisation.
Two of the most popular strategies in digital marketing are SEO and PPC, but it can be tough for those who don’t understand the industry to get their head around these complicated processes.
To help, Kopa Marketing has outlined both strategies and explored how they can benefit your business.
What Is SEO?
Search engine optimisation, often abbreviated to SEO, is the process of getting your website to the top of relevant search engine results pages (SERPS).
Search engines are committed to offering their users quality search results, so they are always looking out for relevant websites that contain exciting content that users will want to read.
Some common SEO tactics include:
- Guest posting to build backlinks and brand authority
- Incorporating high-value, relevant keywords into blog and website content
- Creating a fast and responsive website
- And many others
What Is PPC?
PPC, also known as pay-per-click, is a marketing strategy that involves creating an advert and paying the platform that hosts it every time it is clicked on by a user.
As a result, PPC is a cost-effective way to advertise your business online and generate high-quality leads. Many platforms use PPC, including Google, Quora, Facebook and others.
Each of these platforms allows advertisers to set a budget for their advertising campaign and then only pay when it is clicked on by users, meaning that you only pay for leads that you generate and not for anyone who ignores your advert.
Which Is Better For Your Business?
The short answer is that most businesses should be using both SEO and PPC to boost their online reputations and grow their reach.
That’s because both strategies achieve unique objectives: PPC generates leads and encourages purchases, while SEO increases your online presence and brand authority organically.
As such, you should include both techniques in your company’s digital marketing strategy. If you have a low budget, then PPC can give you a strong ROI, but as many SEO techniques are cheap or even free, you should try to invest time and effort into those as well as your PPC campaigns.
The main problem with PPC campaigns is that once they end, your website traffic will come to a grinding halt. While with SEO you will still receive traffic from the work that's been done for months and sometimes years after.
At Kopa Marketing, we specialise in local SEO services and PPC advertising such as Google adverts and Facebook adverts. As a result, we can help you with whatever you need to drive your business to success. Feel free to contact us to find out more about our service offering and how it can benefit you and your business.