Top 5 Paid Advertising Mistakes

With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.


The Kopa Marketing Guide to Social Media Automation

Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!

How to maximise on Autumn as an eCommerce retailer

Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.


Why 2022 is the year to get your paid social advertising right

The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!


Why Lookalike Audiences Are A Great Place To Start On A New Facebook Ads Campaign

Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.


Retargeting Facebook Adverts: Do They Work?

Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.


SEO vs PPC - Which Provides Better Value For Money?

Get invaluable insights from experts in digital marketing from Kopa Marketing. Learn all about the differences between SEO and PPC and make the most effective choice for your budget.


Why Every Website Have A Facebook Pixel Installed In 2020

Learn about the importance of having a Facebook Pixel installed on your website by 2023 and all the advantages it brings to your website's visibility and growth.


Facebook Shopping. When will it be released in the UK?

Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.


The five must-haves within your 2022 marketing budget

Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!


5 Benefits of Google Advertising