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With 43% of small businesses choosing PPC, the statistics prove just how popular this outreach method is. While you may think it sounds simple to create an ad and deliver it to an intended audience, there is a lot of complex strategy behind the task. As experts in supporting small and medium-sized companies to make the most out of their budgets, we see mistakes commonly being made, which result in a loss of budget and a lack of results. Keep reading to learn how you can avoid the top paid advertising pitfalls.
Marketing is a complex task which requires the perfect balance of strategy and personability. With 88% of customers confirming that they look for authenticity when choosing a brand, the statistics only further anchor this point.
With budgets decreasing for consumers and faith being lost in big brands, 2023 is the year that small business fights back. In the UK, 99.9% of companies are classed as small to medium-sized enterprises, showcasing how receptive audiences are to unique brands.
Take the guesswork out of understanding your customer base and learn how you can get to know them quickly through digital marketing strategies.
Save time and money with Kopa Marketing's definitive blog to social media automation. Everything for beginners to advanced, visit here!
Get your store ready with this blog for last-minute Black Friday preparations. From deals to advertising and more, you'll be ready for the big day!
Want to keep your content fresh and exciting? Learn why repurposing marketing content in 2023 is an essential and much overlooked strategy. Check out now!
Maximize your e-commerce success this autumn with our guide on how to make the most of the season. Learn tips, tricks, and strategies for seasonal sellers.
Are you curious about how the cost of living crisis is influencing marketers? Get all the insights here with our blog on The Cost of Living Crisis Has Marketing Changed.
Make your small business succeed for years to come with our tips focused on long-term SEO. Understand how search engines work and apply tips and strategies proven to work.
Understanding your customers is essential to the success of any business. Learn here Why You Need to Get To Know Your Customers.
Want to Know How to Share Your Brands Message Without Words? Check out our guide on how to use infographics, graphs, real-life images, and video to share your brand story.
The importance of paid social advertising is growing rapidly—if you want to compete in 2023, now is the time to get your campaigns right. Learn why and how with this blog!
Get the most from your Facebook Ads with Lookalike Audiences. Discover what these campaigns can do for you and learn how to set them up easily.
Find out if retargeting ads on Facebook are worth the effort for your marketing campaign. Kopa Marketing discusses whether this type of advertising is effective in this guide.
Check how we worked together with North Wales Power and Sail in crafting a stunning website with clean design and easy-to-find information, enabling customers to take desired actions.
Get an inside look into our work with Moorings Cafe Bar & Restaurant as we detail the process of creating an eye-catching website with clear calls to action for their customers.
Is your website properly optimized for mobile? Check why having a fully mobile-optimized site is essential for businesses, and learn how to do it right.
Get invaluable insights from experts in digital marketing from Kopa Marketing. Learn all about the differences between SEO and PPC and make the most effective choice for your budget.
Having trouble understanding how long it takes before you see results with SEO? Check out this blog to get the answers you need!
Discover the power behind colour psychology! Learn how it can affect your brand logo and how you can select the perfect hue for maximum impact.
Discover the benefits of video advertising for your business and how to go about creating one! This guide walks you through the basics so you can get started with video marketing today.
Keep up with new SEO trends in 2023 by understanding why blog writing is essential for successful campaigns. Read this blog now!
Learn about the importance of having a Facebook Pixel installed on your website by 2023 and all the advantages it brings to your website's visibility and growth.
Want to know when Facebook Shopping is released in the UK? Our blog answers all your questions about dates, features, and more.
On-page SEO can maximize your website's visibility and help you reach more potential customers. Learn why it's so important with our blog!
Get ready to grow your business with the leading digital marketing agency in North Wales - Kopa Marketing! Our experienced team can craft a tailored strategy to boost sales.
Get ready for 2023 by realigning your budget toward the key marketing strategies necessary for success. This guide has the five must-haves you need to know!
Wondering how social media stats are evolving in this year? Get a clear overview of the key social media statistics that matter in 2023.
Get your e-commerce store ready for summer bank holiday traffic! Increase sales this holiday and maximize customer conversions with these helpful tips.
Stay informed about the latest trends and strategies for paid advertising in 2023 by using our tips. Learn here all you need to take your business up a notch!